Written by Umair Mirxa @DastaanOnline
Myriad businesses around the world today are reaping the many benefits of content marketing. From brand visibility to target audience engagement, lead generation, and risk mitigation, the advantages rendered by content marketing are nigh endless. It is an inbound marketing tactic which helps you attract and engage prospects, and then convert them into customers.
In today’s market, it is perhaps the most effective and practical digital marketing strategy currently available to brands and businesses. It can help transform and revitalize your organization. If it doesn’t help you thrive, it will at least help you survive the modern business environment. So without any further ado whatsoever, let us take a look at the benefits offered by content marketing.
Better Conversion Rates
It is a strategy which can often require considerable investments of time and resources. However, content marketing does pay off handsomely in the long term. Most significantly, for the bottom line remains the most crucial aspect of any business venture, investing in content can lead to better conversion rates.
Increased Website Traffic
Quality content, published consistently in relevant and convenient formats will generate an ever-increasing amount of traffic for your website. Use a combination of blog posts, images, infographics, and videos to attract potential customers, and make your website worth the visit.
Improved Brand Awareness
Oftentimes, it’s not the product or service that fails a brand. Most brands simply never manage to reach the right audience, and therefore fail to attract customers. Create useful content that offers value to a targeted pool of prospects, and it will help build awareness for your brand.
Of Authority and Credibility
Good quality content does more than generate leads and bring customers to your door. It also serves to convince and reassure your target audience of your expertise and experience. Blog posts which offer solutions to your customers’ problems or articles and videos which offer insights into the relevant industry position you as an expert, foster customer loyalty and trust, and help you build and maintain long term customer relationships.
A Small Matter of Cost
The Content Marketing Institute suggests that content marketing can cost as much as 62% less when compared to outbound marketing, and yet generate 3 times as many leads. It’s more popular, at least for now, easier to get started with, and requires less investment. The fact that relevant content keeps generating traffic long after it was first posted only compounds the benefits.
Targets in Sight
If you haven’t guessed it already, when it comes to successful marketing, it’s all about relevance. If you fail to attract the right audience to your website, no matter the numbers, you will struggle for conversion. Instead, create content with a particular target audience in mind, and your business will thrive even if you attract only a small number of visitors to your site.
The Competitive Edge
It may be clichéd but that doesn’t make it any less true. Go out of sight, and you will go out of mind. In order to stay competitive in a progressively busier marketplace, you need post quality content and you need to post it consistently.
No Strings Attached
The single greatest benefit of content marketing is that your customers actually want what you have to offer. Since you provide value without asking for anything in return, you have a better chance of engaging with even those potential customers who are just not yet ready to buy anything.
Anyone, Anytime, Anywhere
Content, once you post it, becomes a living, self-sustaining organism. It is highly shareable – through emails, tags, retweets, and shared posts – and it helps you engage with your audience at a personal level. You can, therefore, forge deeper, longer lasting connections with your customers. It can also help attract unexpected leads, generate social media traffic, and improve search engine optimization [SEO].
Content marketing is an effective technique, particular in the digital world. If used properly, it can prove beneficial to any business, in any industry. All you need to do is find the right topic for the right audience, and present it to them in the right format on the right platform.